Ligaya
2020
Ligaya
Brand Identity + Creative Direction
In my role as graphic designer at Rare Device, I led the conceptual design for Ligaya, a plant store and community space in San Francisco, focused on creating a warm and energetic neighborhood presence. This included developing a brand identity, branded materials, social media assets, and signage. The design was inspired by the meaning of "Ligaya," which translates to happiness in Tagalog, and aimed to emphasize their mission of spreading happiness through plants and fostering community spirit. Our goal was to appeal to plant enthusiasts and the broader San Francisco public alike.
