2019

Brand Identity + Creative Direction + Social Media + Website + Packaging + Print

Rare Device, a San Francisco-based boutique and gallery, underwent a vibrant and dynamic rebrand to better connect with their community of art and design enthusiasts. As the graphic designer on this project, I developed a new logo, brand identity, business stationery, print and digital marketing materials, Klaviyo newsletter templates, store signage, and redesigned Shopify website. The objective was to create a distinctive and colorful brand identity that reflected Rare Device's mission of connecting their patrons with makers and beautiful objects, laying the foundation for the boutique's continued growth and enhancing its appeal to a modern audience.