2021
Brand Identity + Creative Direction + Social Media + Packaging + Print
As Rare Device's graphic designer, I worked with the company's owner to construct the identity for their sister store, Plant House. This included developing the brand identity, business stationery, print and digital marketing materials, store signage, and merchandising concepts. Targeted at urban residents and visitors interested in interior design and botanical products, the design sought to elevate the plant shopping experience while maintaining a timeless appeal. The comprehensive design aimed to enhance customer engagement and establish Plant House as a leading destination for high-quality plants and stylish home decor in the city.